This week in class we have learned about different marketing services. It was very interesting to learn that the United States is the world's largest exporter of services (i.e. financial, drilling, nuclear, accounting, consulting, etc.). Also, through lecture I have learned that marketing services are intangible, and that it is important to focus on factors that can affect the service of a product; for example store atmospheres, employee uniforms, logos, etc. For example, everytime you walk into a Starbucks every employee is wearing the same uniform, the music is always the same, and there is a uniform look to every Starbucks you go to across the country.
Overall from this lecture, I have learned that it is important to focus on marketing services when you are trying to promote your product.
It is very important as a business to have a strong communications (advertising and promotion) strategy when trying to get your brand or product known to consumers. With advertisements, you have to be very careful with what you say, show, or portray because it can easily rub consumerse the wrong way. For example, the Calvin Klein and United Colors of Benetton ads are both very controversial and are known for their provocative and sometimes disturbing ads. 
In order to prevent yourself from offending customers and viewers it is important to truly understand the communications model. The first step is to understand the communication model and what can happen during this process. For example, a consumer code decode your message in the way that you did not intend, also if there is noise the message may get interrupted and be interpreted differently. 
This week in class we discussed how you would go about marketing something that is intangible. It seems nearly impossible, although it can be achieved. In addition there are different ways to do so; for example you can go about appealing to consumers bodies, minds, physicial possessions, and assets. 
