It is very important as a business to have a strong communications (advertising and promotion) strategy when trying to get your brand or product known to consumers. With advertisements, you have to be very careful with what you say, show, or portray because it can easily rub consumerse the wrong way. For example, the Calvin Klein and United Colors of Benetton ads are both very controversial and are known for their provocative and sometimes disturbing ads. Below is a link to a banned Calvin Klein commercial that is very controversial--it is very obvious why!
In order to prevent yourself from offending customers and viewers it is important to truly understand the communications model. The first step is to understand the communication model and what can happen during this process. For example, a consumer code decode your message in the way that you did not intend, also if there is noise the message may get interrupted and be interpreted differently. With an advertisement you should also make sure to inform, remind, persuade, build a reltionship with viewers, and incoroporate the 4P's to promote the product. After taking a promotional marketing course, it is very clear that these are VERY important aspects of marketing your product, service, or brand.
-Posted by Arika Flynn
-Posted by Arika Flynn
No comments:
Post a Comment