Week 11: Marketing Services

This week in class we have learned about different marketing services. It was very interesting to learn that the United States is the world's largest exporter of services (i.e. financial, drilling, nuclear, accounting, consulting, etc.). Also, through lecture I have learned that marketing services are intangible, and that it is important to focus on factors that can affect the service of a product; for example store atmospheres, employee uniforms, logos, etc. For example, everytime you walk into a Starbucks every employee is wearing the same uniform, the music is always the same, and there is a uniform look to every Starbucks you go to across the country.

Overall from this lecture, I have learned that it is important to focus on marketing services when you are trying to promote your product.